Bringing Specialty Coffee to China
… it all began in San Diego, California…
San Diego is the hometown of Jim Lee, the man behind Ocean Grounds Coffee. After growing up in California, Jim followed his Chinese family roots and worked in China for 3 years.
When Jim returned to San Diego in 2008, he discovered a local roasting and retail coffeehouse called Java Jones. Being passionate about coffee, Jim invested in Java Jones and honed his skills and knowledge about specialty coffee.
In 2009, he took it a step further. He created Ocean Grounds Coffee and in 2011 brought his specialty coffee concept to China, where he had experienced a big gap for serious coffee lovers. Jim saw a great opportunity for specialty coffee in China and the artisan approach in roasting as well as for handcrafted coffees.
Ocean Grounds is pioneering a holistic coffee experience in Asia by sourcing organic specialty green coffee beans and by cultivating awareness and appreciation of artisan roasting and brewing in China.
“I started OG to show that coffee is much more than a beverage, it’s a way of life”
Jim is a licensed Q Grader, certified by the Specialty Coffee Association of America.